Avenged Sevenfold Announces London Pop-Up Store

avenged sevenfold Photo credit Jeff Forney
Photo credit Jeff Forney

Avenged Sevenfold has announced a treat for their UK fans. From Friday 20th January until Monday 23rd the band will be setting up a pop-up shop – Vlauder Lauders General Store – in London’s Camden Market to coincide with their two live dates at the 02 Arena. The shop will be based at Camden Market, 215-216 Chalk Farm Road, London, NW1 8AB, and open 10a.m – 6p.m.

The store will be hosting in-store raffles and giveaways of exclusive and signed merchandise every hour on the hour, so fans are advised to check in frequently.  Every purchase made at the store also comes with an entry (enter to win) to win surprise gifts.

In addition, world-renowned painter, sculptor and designer from Huntington Beach, Cam Rackam, who collaborated with the band on the album artwork for Hail To The King and Nightmare will be in-store creating art pieces in front of a live audience.

Avenged Sevenfold kicked off their 10 date UK tour on 7th January in Dublin, which is already picking up fantastic reviews, prompting the Guardian to comment that “the five-piece methodically discharge booming, arena-filling songs that are as hefty as they are heavy” in their 4* review.

The band’s last visit was in 2013 for a sold out arena tour plus an awe inspiring headline slot at Download Festival in June 2014 which cemented their unshakable reputation for breath-taking live performances.

In October last year Avenged Sevenfold played a groundbreaking live 360 Virtual Reality gig on the roof of Capitol Records in LA after which they surprised fans with the announcement that their new album ‘The Stage’ – their first for Capitol Records – would be available that night. Previously they had made headlines with the release of the title track, co-produced by the band and Joe Barresi (Queens of the Stone Age, Tool) AND a companion video directed by Chris Hopewell (Radiohead, The Killers). The latter has already amassed well over TWELVE million YouTube views – check it out here.

The Stage is a work of immense scope and ambition, featuring 11 panoramic tracks tied together by an Artificial Intelligence theme. Inspired by the writings of Carl Sagan and Elon Musk, the album is the band’s first thematic release. While the term “AI” conjures up images of robots and fantasy films, the band steers clear of a science fiction storyline. Instead, the album sees them taking a futurist’s look at the accelerated rate at which technology’s intelligence is expanding and what that means—good and bad—for the future.
 
The album’s epic 15-minute-plus closing track, Exist, features a guest appearance by award-winning astrophysicist Neil deGrasse Tyson giving a spoken word performance he penned specifically for the album.

January 2017
Saturday 7th Dublin 3Arena
Tuesday 10th Glasgow The SSE Hydro SOLD OUT
Thursday 12th Newcastle Metro Radio Arena
Friday 13th Birmingham Genting Arena
Sunday 15th Sheffield Arena
Monday 16th Manchester Arena
Wed 18th Nottingham Motorpoint Arena
Thursday 19th Cardiff Motorpoint Arena SOLD OUT
Saturday 21st London O2 Arena SOLD OUT
Sunday 22nd London 02 Arena

About Natalie Humphries 2047 Articles
Soundscape's editor. Can usually be found at a gig, and not always in the UK. Contact: nathumphries@soundscapemagazine.com or @acidnat on twitter.